2D Animation: Melanated Girls Around the World
Responsibilities: Instructional Designer, eLearning Developer
Target Audience: Women of color aged 25-40
Client: Melanated Girls Around the World, Travel company
Date: August 2021
This is a 2D animation-style explainer video created on Vyond. The client requested a 2-minute video that answers common questions from the target audience and also advertises their small group travel company.
Using the ADDIE framework, I created the script, storyboard, first draft and final product with feedback from the client at each key benchmark. During the Analysis phase, I collaborated with a Subject-Matter Expert to ensure the accuracy and relevance to the client's business goals.
The video has reached an audience of 1,700 to date.